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Kristina May Pries spørger i dette afsnit ind til, hvordan man formidler data og indsigter, på en kreativ og inspirerende måde. Lise Heiselberg og Bettine Ortmann er gæster og gør dig meget klogere på kvalitative metoder som observationer, fokusgrupper og feltarbejde, men også på folks holdning til bæredygtighed, hellefisk og sko.

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